Jumbo Video is a Canadian chain of franchised and corporate video stores, owned by Le SuperClub Vidéotron, a division of Quebecor Media Inc. Originally an independent company, Jumbo Video is now essentially the English Canada brand of SuperClub, Quebec's dominant video rental chain, and the two brands now share similar marketing.
The company was founded in May 1987 and at one point claimed to be the third-largest player in the Canadian video rental industry.[1] The video game subsidiary Microplay was founded in the late 1990s in order to facilitate the rentals of video games. In 2004, due to financial issues that had been prevalent for many years, the assets of the chain were purchased by Quebecor Media. This resulted in the re-branding of the stores with the current logo.
As of late 2011, the Jumbo Video banner consists of 17 stores in Ontario and Atlantic Canada, some co-located with Microplay. A plurality of locations are in Ontario (7), but the highest per-capita concentration is in Newfoundland and Labrador (5 locations).
The chain was previously publicly traded as a company called Jumbo Entertainment Inc. After selling its assets to Quebecor, the remaining shell company agreed to a reverse takeover by clothing retailer West 49.